RECKITT & COLMAN INTERNATIONAL

“We are pleased with the advertising we undertook in the US in support of Dettol Antiseptic Disinfectant. Our strategy of advertising through such programs as “Lime Tree Lane” and “Oliver”, together with improved promotional activity over
the last three years or so have generated sales growth of around 20%. This is quite an achievement is such a tough market place.”

David J. Lilley, Business Development Manager

LEASED TIME PROGRAMMING AND CABLE RELATIONS

“The Nielsen book for the week of December 31 through January 6, and January 7 through 13, 1995 came in and they both show you again with a one rating. Not bad when you consider that WCBS-TV channel 2 could only pull a 2 rating in the same period.

Clearly, you have a solid following or these ratings wouldn’t keep popping up. Congratulations!”

John McCrory, Managing Director, Channel 31 New York

JAMAICA NATIONAL BUILDING SOCIETY

“Jamaica National has been a sponsor of the Caribbean Comedy Hour on Florida television from virtually its inception several years ago and later on when it started in New York. We fully recognize therefore the significance of program offerings such as these for Jamaican entities to interface effectively with their target markets in these regions.

In attesting to the benefits that have been derived from our involvement over time, we can safely say that programs like these present businesses with a virtual springboard to
substantially boost export sales and in the process help contribute to Jamaica as well.

We also strongly believe that this new program offering will go a far way in quenching the thirst of Jamaicans and other Caribbean nationals for news and entertainment from their home countries.”

Allison Christie Binger, PR & Advertising Manager

EXCELSIOR (THE JAMAICA BISCUIT COMPANY)

“For over five years we have derived a substantial benefit from this relationship between us, both in the northeast as well as the southeast United States. An efficient balance of media, instore promotions and improvement in distribution has synergized to effective regional selling of the Excelsior products in these markets. The various programming offered by CIN has energized the marketplace’s interest in Caribbean issues and products.

This has created effective avenues for our direct communication with the target markets.

We look forward to a continuation in the New Year.”

Patrick Smith, General Manager