According to Stephen Hill, CEO of Caribbean International Network (CIN) “there are over one million Jamaicans in New York, New Jersey and Connecticut (Tri-State) and they represent a huge market for the Jamaican Financial services industry, with the many products they offer.  Today, banking is digital and people can now with a click of a button open and access their banking accounts, pay bills and do a host of online banking services.”

CIN is a strategic TV platform which links the large Jamaicans and Caribbean audience to their rich history and culture, presents the many positive things that happens in Jamaica and lobbies vigorously for Caribbean affairs.

Hill continues, “it is therefore appropriate that NCB, Jamaica’s largest indigenous bank has taken this initiative to target the overseas Jamaicans.  If we are to grow the Jamaican economy we have to grow exports of goods and services and CIN provides advertisers a platform to promote their brands in the most competitive market in the world, with Nielsen ratings that confirms that CIN is number one among Caribbean viewers”

Sheree Martin, Senior Assistant General Manager, NCB Group Marketing and Communications says, NCB is looking forward to a fruitful association with CIN as the network represents a solid opportunity to showcase our strong Jamaican financial services brand and to provide the Diaspora with information on those NCB offerings that can contribute to meeting their financial needs at this time”