|
The Caribbean population of the U.S. commands over
$40 billion retail sales dollars annually, and the
story does not end with purchasing power. Over 80%
of the Caribbean immigrants to the U.S. are under
the age of 40.
West
Indian and Caribbean-American adults tend to be an
upscale, selective consumer group, with higher than
average private sector employment rates, and higher
than average rates of home ownership and automobile
purchase.
MARKET HIGHLIGHTS -
Demographics
- Family
incomes are 94% of the US national average.
-
Consumer purchasing power is 15 to 20% higher
than comparable groups.
-
The percentage owning home is far in excess of
their proportion of the population.
-
There is regular and frequent travel between the
US and home.
-
Family units are extended, therefore large.
-
A 1990 Census Report, Profiles of the
Foreign Born Population: Selected Characteristics
by Place of Birth, highlighted the following:
Country
of Birth |
Median/HH
Income (1989) |
HS
Grad + |
College
Grad + |
Employed |
United
States |
$30,176 |
77.0% |
27.4 |
65.4% |
Selected
Islands |
|
|
|
|
-
Jamaica |
$30,599 |
67.9% |
19.1% |
69.3% |
-
Guyana |
$34,243 |
69.5% |
20.9% |
74.2% |
-
Haiti |
$25,454
|
57.6% |
16.1% |
77.7% |
-
Trinidad &
Tobago |
$30,236 |
74.1% |
21.1% |
77.2%
|
|
