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CARIBBEAN
AMERICAN COMMUNITY
An Untapped Marketing Opportunity
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“Even
compared with other immigrant groups, Caribbean
Americans enjoy some of the highest household
incomes in the city”. Forbes, February
12, 1996
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“There
are over half a million (Caribbean Americans)
in the New York area alone, and despite their
recent arrival, they make substantially more money
than American blacks. ……….,
in fact, West Indians fare about as well as Chinese
and Korean immigrants.” The New
Yorker, April 29, 1996
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“Just
under half of West Indians households made between
$27,000 and $75,000. The comparable figure for
white households was 45 percent and for non-immigrant
black households was 39 percent.” The
Economist, May 13, 1996
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“The
Caribbeanization” of New York is becoming
a driving force in the economic, cultural, social
and political like of the city”. The
New York Times, June 3, 1988
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